Rachael Cone - Christchurch real estate agent supporting Christchurch, Rangiora, Nelson, Dunedin, Invercargill and Kaikoura.

Rachael Cone

Rachael Cone
Founder
AREINZ
Introducing Rachael Cone:

Introducing Rachael Cone:

I first entered the Real Estate industry 20 years ago, following in the footsteps of family members before me.

I loved selling property and dealing with people. During my first 5 years I covered and helped out in every division of our real estate office, from administration to sales, open homes to accounts. However it was not long into my journey before I identified a strong need in the market. I talked with many people, from mum's and dad's, to investors/developers and even young people starting out on their own property ladder. All had one thing in common; they felt they were being fleeced by high real estate fees in New Zealand! It seemed everyone wanted to find a professional team of people who could deliver a service with experience and results but without charging the equivalent of their next house deposit.

Equally disillusioned were salespeople who were being made to compete in a marketplace where their fee had to be high enough to compensate for the lack of listings and sales in any given year. This also meant 80% of their time was being spent prospecting for their next listing rather than actually doing what they love! 

The answer to both of these problems was found in the model we pursued - a fair fee of 1.25%. Establishing Total Realty in 2007, homeowners were thrilled with the savings in fees and due to the sheer number that called us to sell their property, the salespeople that joined us no longer needed to prospect for leads 80% of the time - they were able to get back to doing what they love - listing and selling homes. 

To this day we do not have a quiet moment in our busy office and all of the staff have taken the workload on with a passion I am extremely proud of. We have since opened a second office in Rangiora to service the North Canterbury region and have also expanded into Mid/South Canterbury. Owing to strong customer demand from other areas, we opened in Nelson early 2013, Otago mid 2013 and Kaikoura and Invercargill in 2020.

If you are contemplating selling your home and can identify with the thousands of South Islanders who want something else from their real estate agency, then I urge you to phone one of our highly-skilled Salespeople for a chat. We look forward to hearing from you!